Web Design
Technomex
A high-performance marketing website for an industrial IoT platform scaling into new markets.
Client
Technomex Systems
Services
Web Design
Date
Project Overview:
Technomex builds an industrial IoT platform that helps factories monitor machines in real time. Their old website was text-heavy, slow, and failed to explain the product to non-technical buyers. We redesigned the site from the ground up with a clear story, modular page layouts, and interactive product visuals that make complex data feel simple.
The new site gives sales a credible tool for enterprise conversations and supports the company's expansion into Europe and Asia.
Objectives:
Explain a technical product to operations and finance buyers.
Build a modular page system marketing can update without developers.
Improve page speed and Core Web Vitals across all pages.
Increase demo requests from organic traffic.
Prepare the site for localization in new markets.
Scope of Work:
We combined UX research, visual design, and Framer development into a single sprint-based process, working closely with the Technomex product and sales teams.
Discovery Workshops: Interviewing sales, support, and customers to define key buyer questions.
Information Architecture: Restructuring navigation around industries and use cases.
Visual Design: A clean, technical look with dashboard-inspired illustrations.
Framer Development: A reusable component library and CMS-driven case studies.
Performance & SEO: Optimized images, metadata, and page structure.
A fast, scalable website that turns complex technology into a clear business story.
Result
Within three months of launch, Technomex saw a 48% increase in demo requests and a 35% drop in bounce rate. The marketing team now ships new landing pages in hours instead of weeks, and the sales team uses the site directly in enterprise pitches.
Clearer Messaging: Buyers understand the product value in the first scroll.
Faster Publishing: Modular sections make updates simple for marketing.
Global Ready: A structure built for localization and new markets.
