Automation
Neonframe
Brand identity and product site for a workflow automation tool built for creative teams.
Client
Neonframe Inc
Services
Branding
Date
Project Overview:
Neonframe is an automation platform that connects the tools creative teams use every day and removes repetitive production work. As they prepared for their public launch, they needed a brand that felt energetic and creative, while still earning the trust of operations leaders who manage budgets and workflows.
We created a neon-accented identity, an animated logo system, and a product website that shows automation in action rather than describing it.
Objectives:
Create a distinctive identity in a crowded automation market.
Visualize workflows so value is clear in seconds.
Appeal to both creative users and operations buyers.
Launch a website ready for a Product Hunt debut.
Provide brand guidelines the in-house team can scale.
Scope of Work:
Our team handled the full journey from brand strategy to a launch-ready Framer website, working in weekly reviews with the Neonframe founders.
Brand Strategy: Defining positioning, audience, and personality.
Visual Identity: Logo, neon color system, and expressive typography.
Motion Design: Animated workflow diagrams and logo transitions.
Website Design: Product pages, pricing, and integrations directory.
Brand Guidelines: A living guide for marketing and product teams.
A bold, cohesive brand that makes automation feel creative and approachable.
Result
Neonframe launched as a top product of the day and signed more than 2,000 teams to its waitlist in the first week. The new identity gave the company a recognizable presence across social, product, and events, and the website now converts visitors to trials at more than twice the previous rate.
Standout Identity: A memorable neon brand in a sea of blue SaaS sites.
Clear Value: Animated workflows explain the product instantly.
Scalable System: Guidelines that keep every launch on brand.
